Not much in digital, But offering Free tacos, Popcorn or any other type of concession in any of the above marketing assets can help bring people to your booth. This is a great way to interact with your potential visitors and offer them a guide to get to your booth Tip 5 - Food Works Other times we have used this to build "Exclusive" email marketing signups or getting followers on Linkedin/Facebook. This is effective because you can broadcast a simple message like "Come, Visit Booth, #" With a link to your landing page mentioned above. Google has a project called Google Near-by, Use beacons like those sold by Radbeacons or others you can find on Amazon that can broadcast a mobile ad to visitors at the event.
This also helps with Trust, they will get to know you before they interact with you, making it easier for them to open up and explore your opportunities. This will get people interested in your booth if they are already planning to come. If you know your audience and whom you want to attract to your booth then find local publications that will do display and or email about your booth and your event. This works best a few days before the event.
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Pro Tip - Offer Free exclusive Swag if they mention the video and share it with a #Hashtag of your company name Build awareness of your booth and also build an active audience on your landing page you can later use for Re-marketing. If they can't make it, Include your phone number, email on your landing page as a way for them to get in contact. Run a Youtube and Facebook ad with this video while at the show, With an accompanying simple landing page for them to know your booth location. Use a custom video to send a message to locals in the area and leverage the power of Geo-fencing on ads.
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Plus since they are already your customers act upon some referral marketing and offer a free gift if they bring a friend. Automate an email blast with free tickets to the event. If you're going to an upcoming expo or tradeshow, create a list of your past customers within that city/state. And if you ever see us in one, Make sure to give us a shoutout on social on twitter Tip 1 - Use Your Email Below are some of my tips we use to bring a next level experience at our tradeshows. There are hundreds of trade shows each year, Some of our favorites here at uBreakiFix are the famous CTIA and others in the Mobile industry.
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